Search Engine Optimization Training

No matter you are an MBA or you are qualified in any other field, if you want to pursue a career as an SEO expert, our professional SEO training will transform you into a versatile SEO professional. Our Professional SEO training will ensure you a stable career, handsome income and consistent growth.

Duration : 30 Days

SEO Introduction

• Brief on Search Marketing
• What is SEO
• Importance of SEO
• SEO Process
• Black hat techniques
• White Hat techniques
• SEO Algorithm
• SEO Industry Research, Figures
• How Search Engine works

SEO Research & Analysis

• Market Research
• Keyword Research and Analysis
• Keyword opportunity
• Competitors Website Analysis
• KEI Analysis
• How to Choose Best Keywords
• Tools available for Keyword Research

Website Design SEO Guidelines

• Content Research
• Content Guidelines
• Content Optimization
• Design & Layout
• HTML Coding Optimization & Standards
• XML Sitemap / URL List Sitemap

On-page Optimization

• The Page Title
• Body Text & Keyword Density
• Structure of Design (SEO friendly websites)
• Headings
• Bold Text
• Domain Names & Suggestions
• Canonical Tag
• Meta Tags
• Images and Alt Text
• Link Titles
• Internal Link Building
• The Sitemap
• Invisible Text
• Server and Hosting Check
• Robots Meta Tag
• Doorway Pages
• 301 Redirects
• Duplicate content

Off-page Optimization

• Page Rank
• Link Popularity
• Link Building in Detail
• Articles
• Links Exchange
• Reciprocal Linking
• Posting to Forums
• Directory Submission
• Blog Submission
• Submission to Search Engine
• RSS Feeds Submissions
• Press Release Submissions
• Directory Submission Checklist
• Forum Link Building
• Competitor Link Analysis

Analytics

• Google Analytics
• Installing Google Analytics
• How to Study Google Analytics
• Interpreting Bars & Figures
• How Google Analytics can Help SEO
• Advanced Reporting
• Webmaster Central & Bing/Yahoo
• Open Site Explorer
• Website Analysis using various SEO Tools available

SEO Tools

• Keyword Density Analyzer Tools
• Google Tools
• Yahoo / Bing Tools
• Rich Snippet Text Tools
• Comparison Tools
• Link Popularity Tools
• Search Engines Tools
• Site Tools
• Miscellaneous Tools

SEO Reporting

• Google analysis
• Tracking and Reporting
• Reports Submission
• Securing Ranks